King Street Corridor Master Plan

Overview

The recommendations of the North King Street Master Plan focus on recognizing the Corridor's primary function as an important transportation artery which serves as the "front door" for many adjacent neighborhoods as well as an important gateway to Langley Air Force Base. The goal is to develop a long-term vision with associated strategic initiatives that will redefine the most appropriate role for the North King Street Corridor.

Key Elements

1. Street Improvements- create pedestrian friendly roadways and establish safe connections for pedestrians using walking and bicycle trails.
2. Key Intersections- devise a phased strategy to correct North King Street and its major intersections.
3. Design the corridor to complement and support adjacent land uses
4. Encourage land uses that reflect market realities and a commercial tenant mix that provides for reinvestment and future growth
5. Introduce new residential development around the Selden Farm and John Tyler Elementary School
6. Celebrate North King Street's historic significance
7. Provide open space amenities and community access to Newmarket Creek
8. Encourage infill development in the Old North Hampton neighborhood

Housing Market Study

Boundaries of the Study Area
The Master Plan boundaries for North King Street area is between LaSalle Avenue to the west, the Southwest Branch Back River to the north, Little Black River Road to the east, and Interstate 64 to the south.

Zimmerman/Volk Associates Inc., a national housing research and strategic analysis firm, conducted a housing market analysis for Downtown Hampton. Target markets for this district were identified as empty nesters & retirees, younger singles and couples.and a smaller number of traditional & non-traditional families.

The market analysis of the target markets resulted in a recommendation of higher density housing including rental and for sale multifamily and a smaller amount of single family housing units.

Market Potential By Household Types
Empty Nesters & Retirees: 49 percent
Traditional & Non-traditional families: 13 percent
Younger Singles & Couples: 38 percent

Commercial Market Analysis

Economics Research Associates conducted a commercial development analysis of the North King Street study area. The study concluded North King Street has a small market for retail and commercial development that will be primarily be driven by residents.

In terms of redevelopment opportunities, the retail and commercial uses along North King Street should be clustered to the greatest degree possible to force the creation of an organized critical mass of neighborhood-serving businesses.

From a market driven perspective, the intersections of North King Street with Little Back River Road and Mercury Boulevard appear to be the best locations for this clustering of commercial activities.

Current Projects

• Design and construction of public enhancements including road improvements, sidewalks and landscaping along North King Street from Mercury Boulevard to East Little Back River Road
• Development of a senior living facility

Completed Projects

• Design and construction of Wilsondale, a mixed-use project including 210 apartments and 9,000 square feet of retail space.